5 of the Best Chrome Extensions for Digital Marketers
Disclosure: As an affiliate, I may earn commissions on purchases made through links on this site. The views and opinions expressed in this article are my own.
Table of Contents
Introduction; Why Use Chrome Extensions for Digital Marketing?
Google Chrome Extensions can be powerful tools for digital marketers looking to gain a competitive edge, increase efficiency, and save time. They can also provide substantial insight into your website and those of your competition.
With more than 130,000 extensions in the Chrome store, finding what solutions will best suit your needs can be challenging.
To help make your life easier, I created a list of my 5 favorite Google Chrome extensions for digital marketing. These extensions are incredibly useful and help me do my job more efficiently every day.
1. Wordtune
Wordtune is a powerful writing companion, perfect for writing emails, website copy, ads, and more. It interprets what you're trying to say and suggests ways to make your writing more clear and effective.
With Wordtune, you can identify words and phrases that will help convey your message better. This is a great tool for digital marketers who have compelling ideas but struggle to translate their messages into writing.
My background is in writing, and I was impressed by Wordtune's ability to accurately grasp the message of my text while still being able to elevate the wording.
If you want to try out Wordtune without paying or using all its features, they offer a free plan that provides 20 "rewrites" per day. The premium version costs $9.99 and unlocks unlimited rewrites and other useful tools for improving your writing.
2. MozBar
MozBar lets you analyze websites and search engine results pages (SERPs) in real-time, so you can quickly see key metrics for any page. You'll get instant access to Page Authority and Domain Authority scores of a website from anywhere on the web, as well as link information that identifies traits like follow/nofollow status based on the link type (external/internal, etc.).
This extension also highlights keywords found across different types of content including headings and images with ALT attributes, providing access to insightful information on the fly.
The interface makes accessing important analytics about website performance straightforward and intuitive. All you need is a single click to access all of your relevant metrics. This means that users can see which areas require improvement without going through multiple clicks or navigating between platforms.
MozBar is free to use, but access to premium features requires a Moz Pro account.
3. Keywords Everywhere
Keyword research is a crucial part of online marketing and should be performed to ensure your website ranks above the competition. Keywords Everywhere is a powerful Chrome extension that helps users identify new keyword strategies through their user-friendly interface.
This extension can help your online marketing campaign by providing data on search volume, cost per click for each potential keyword that it finds, trending keyword data, and more. Keywords Everywhere can also display competition data to help you better assess your rankings based on a specific keyword.
Instead of a monthly subscription, Keywords Everywhere uses a "Credit" system for its services. Basically, 1 credit is equal to 1 keyword. Here's a look at the pricing options available:
Data Courtesy of Keywords Everywhere
If you use YouTube for any of marketing, Keywords Everywhere also displays video insights and tags/keywords on individual videos.
Keywords Everywhere is another great tool that can save you time and prevent the hassle of using different interfaces to access insightful data. As an added bonus, this extension is also available on Firefox.
4. Grammarly
I've been a long-time user of Grammarly, and it's still one of my go-to extensions. This tool is especially helpful when blogging or editing an article because grammar mistakes often slip through the cracks when you're typing quickly.
Grammarly’s powerful AI corrects your grammatical mistakes and enhances your writing by making it more accessible and engaging for the reader. The extension also provides feedback on your writing and context around mistakes to help improve upon them moving forward.
Grammarly's plagiarism checker is a helpful feature if you're working with ghostwriters or just checking your work. It scans for matching texts and produces the source of anything flagged as potentially plagiarized.
The extension is free, but if you want access to features like comprehensive feedback, you'll need to upgrade your account to Grammarly Premium.
5. BuzzSumo
BuzzSumo aggregates data to determine what content is trending and how effective certain content is. It can also show you what your audience likes the most, which will help guide future posts on your blog or social media platforms.
With BuzzSumo, you can also see engagement data for various social platforms with a single click. This saves a lot of time otherwise spent on research and in-depth content analysis. You can access backlink data and a full breakdown of any website in BuzzSumo's database.
This tool lets me get a snapshot of how well an article or post I'm researching is performing on social media platforms. This information allows me to better understand what's currently trending and incorporate new ideas into my strategy.
Summary
With the help of Chrome extensions, marketers can access helpful information at a glance. These powerful tools allow marketers to navigate different platforms without opening them up one by one, saving time and increasing productivity.
Chrome extensions are designed to make life easier for marketers. This is especially true when you need access to data in real-time or at a glance - something which can be handy if you're looking at multiple angles of your digital marketing strategy all at once.