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If you're looking to create a professional-looking logo in just a few steps with Tailor Brands, here's a helpful guide.
The process of designing a logo can feel intimidating to some. Fortunately, there's tons of software out there meant for that very task. One such platform, Tailor Brands, provides an easy-to-use interface with impressive results. I've personally used the software for several designs, and this article will discuss some tips I've learned to help you create a professional digital marketing logo.
Tailor Brands; A Brief Overview
If you're unfamiliar with Tailor Brands, they are currently the largest automated logo maker and design platform in the world. The beauty of their software is you can create something professional and eye-catching with no design experience. In addition to being a logo maker, the site offers a website builder, print store, and more. You can even register your business name and logo as a Trademark through their platform!
Tailor Brands has 16 million users worldwide, a testament to the versatility of the software. For some additional options for designing your logo, check out my post, "Should You Hire a Designer for Your Digital Marketing Logo?"
Indicate Your Industry and the Types of Services You Provide
When you're ready to start making your logo at Tailor Brands, you will be asked a series of questions to assist in the design portion of your logo. You'll need to indicate the types of services you're offering to help the AI determine the best match for your particular design. In my case, as a blogger, I indicated "Original Content."
When typing in your industry, the form will automatically populate the closest match to what you've indicated. I went with "Digital Marketing" and decided to include some additional information to help the AI determine a more accurate match for my logo's overall design.
Pick the Style of Logo You Want
Next, you'll need to choose the style you want for your design. Tailor Brands has a great guide on using different types of logos here for reference. Basically, "Icon Based," as the name suggests, will allow you to access Tailor Brands' icon database for your logo. Alternatively, "Name" or "Initial Based" will generate a text-based design. Depending on which you choose, you will be taken to one of the following two interfaces:
Icon Based
If you opt for an "Icon Based" logo, you will have the option of selecting from a variety of geometric shapes to help decide on the aesthetic and overall look of your logo. Additionally, if you aren't able to find a shape you like, you can manually search from Tailor Brands' sizable database of icons.
Regardless of whether you choose the geometric designs or manually search for icons, you can select up to 5 to expand upon the auto-generated options for your logo.
Name or Initial Based
If you choose "Name Based" or "Initial Based," you will be taken to the style selection menu (this is also the step after selecting your icon should you choose that route instead). You can pick 3 styles that best match your design. It's worth noting that these settings can be customized after your initial "automated" logo has been generated, so don't feel too much pressure to select a specific style. For me, this mainly helped narrow down the overall look I was going for while creating my design.
Examples of Automated Designs
After you've gone through these initial steps, Tailor Brands will automatically generate designs based on your selections. In addition to providing countless different styles to choose from, the site will also display examples of how your logo will look with other mediums, like business cards, merchandise, apparel, and more.
Here are a few example logos generated purely based on the initial questions and selections (with no additional customization on my end):
Additional Customization Options
Keep in mind that these were only three examples of the automated designs; however, the logo maker provides what feels like an infinite amount to choose from. If you're not satisfied with the examples the AI offers, or if you feel like you're on to something with a logo and want to take it further, you can select "Customize" on the design you want to edit.
The customization allows you to configure all the aspects of your pre-generated design, like the styles, fonts, text, etc. The tool even provides different color palettes to try out.
Once you've settled on a logo you're happy with, you just select "I'm Finished," which will take you to your makeshift dashboard. At this stage, you are presented with the option to configure other services provided by Tailor Brands, including accessing the print store, Trademarking your new logo, building a website, and more.
Alternatively, if you're looking to just make a logo, you can choose to download your design in high resolution .jpg and .png files. They also provide example logos to download to get an idea of the quality you'll get once you upgrade. Note, this is the stage that will require you to upgrade your account in order to access the files.
Paid Subscription Options
Here's a quick breakdown of Tailor Brands' pricing tiers for their paid subscription services:
Data Courtesy of Tailor Brands
*Note: The Standard and Premium plan comes with additional website building features like a 1-year free domain, online blog, eCommerce functionality, and more.
Summary
Tailor Brands is a powerful platform to design a professional, unique logo for your brand. The automation provided through the questionnaire takes a lot of the guesswork out of your design while still providing impressive results. That, coupled with the ability to customize your logo, makes Tailor Brands' logo maker ideal for any Digital Marketer, regardless of your expertise.
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