OptinMonster Review 2021 - The Best Lead Generation Software?

Updated: Aug 27, 2021

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OptinMonster The Best Email Marketing Software Cover Image

Table of Contents

OptinMonster; A Brief Overview

5 of My Favorite OptinMonster Features

  1. Drap n' Drop Builder

  2. Campaign Triggers

  3. Precision Targeting

  4. Integration

  5. Reporting Analytics

Subscription Plan Pricing

Pros and Cons

Summary; Is OptinMonster Right for You?

OptinMonster Screenshots


Opt-in marketing has become one of the best ways to connect with audiences and generate new leads for your business. There are many tools out there that claim they can help you get more email sign-ups or even grow a subscriber list, but how do you know which one will work best for your needs?

This OptinMonster review will analyze all the platform has to offer, not only to see if it's worth its hype but also to examine what other features may be beneficial when creating your marketing campaigns. Alongside reviews on usability, we will take a look at pricing plans as well.

OptinMonster mascot green monster eating envelope
OptinMonster Homepage screenshot

OptinMonster; A Brief Overview

OptinMonster is a conversion optimization tool that allows you to easily create, test, and publish opt-ins on your site.

It's one of the best marketing optimization tools on the market because it has a suite of features that will allow you to track your campaign performance in real-time, so you can make adjustments as needed. OptinMonster also provides A/B testing, meaning that when there are different versions of an opt-in being tested against one another, they'll show you which version converts better so you can focus on what is working well. They also have a wide range of templates available for use with their campaigns.

OptinMonster is a powerful lead generation platform for bloggers, eCommerce websites, marketing agencies, and small businesses. The interface is accessible and user-friendly, designed to help you easily create opt-ins with minimal effort on your part. These are some of the features included: unlimited forms; list building tools like a squeeze page builder and contact form creator that can be used simultaneously in one dashboard; segmentation options so users can customize their campaigns according to which type of audience they want (email subscribers? social followers?), and more.

OptinMonster also offers increased customer lifetime value through analytics reports about subscriber behavior.

5 of My Favorite OptinMonster Features

The OptinMonster team has been working hard to create helpful features that are both sophisticated and aesthetically pleasing, helping the platform to stand out amongst its competition. I've highlighted 5 of my favorite features below:

1. Drag n' Drop Builder Makes it Easy to Create Custom Campaigns

OptinMonster adding a block to opt-in gif

By using the drag n' drop builder in OptinMonster, you can create attractive custom campaigns optimized to generate leads on your site with high conversion rates. They're easy to set up and offer a wide variety of pop-ups and overlays.

The builder makes it straightforward for anyone, regardless of design experience, to build visually appealing forms in minutes that can captivate your audience with compelling graphics or videos.

2. Campaign Triggers for Any Scenario

OptinMonster offers many campaign triggers to help you control how visitors interact with your site. The platform has different options for when a visitor clicks on an ad, enters their email address, or scrolls down the page (and more), so you can customize it according to what works best for your site.

Campaign Trigger example screenshot. IFTTT

InactivtySensor to Target Inactive Visitors

One of my personal favorite campaign triggers is the InactivitySensor™. When you have disengaged visitors who aren’t converting into leads or customers, the InactivitySensor™ is there to help. It can detect when a user has been inactive on your site and display an offer to re-engage them with easy access at their most predisposed point of inattention.

OptinMonster has a variety of other triggers for your campaigns, like scroll trigger, HTML elements, JavaScript variables, and more. You can identify which methods work the best to engage visitors by using these tools in combination with any number of their different features, such as opt-ins or exit pop-ups.

3. Precision Targeting Designed to Generate More Leads

While most opt-in forms have a one-size-fits-all approach, OptinMonster understands that not every site is the same. A selling point for me on the software was their Targeted Campaign functionality, which is helpful in countless scenarios. This feature is designed with marketers in mind and is meant to generate more leads and subscribers for your site.