Updated: Aug 5, 2021
This article will help guide some of your decision-making factors when designing or updating your logo, including whether you should hire a professional.
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When you're first starting your business, designing your logo can be one of the more exciting and potentially creative aspects. For many, a logo is the face of their company, so understandably, individuals tend to put a lot of weight on their designs. Going with a well-established logo designing agency will almost certainly produce impressive results. Still, the average DIY digital marketer isn't necessarily looking to achieve the levels of brand recognizability like Coke or Apple, at least not at first.
Don't let those statistics intimidate you! There are countless resources available to help conceptualize an effective logo, and many are free. This article will help guide some of your decision-making factors when designing or updating your logo, including whether you should hire a professional.
Types of Logo Services Available as a Freelance Digital Marketer
When it comes to creating your logo, there's no shortage of available resources, regardless of your level of expertise. I've personally used many different methods to design my logos in the past and tried countless paid services. Ultimately, your overall business strategy and budgetary concerns will dictate which option will work best.
Subscription-Based Website Services
One of the more approachable options is finding an online platform you like and paying for a subscription. The subscription typically allows the user to create and download a high-resolution logo with included commercial use. The beauty of these services is that they will do most of the heavy lifting regarding the technical aspects of your design. For example, I've used Tailor Brands for some of my logos in the past, and by the time you get to the "design" portion, most of the work has already been done.
A subscription-based logo design website is a great solution for designing a professional-looking logo without the hassle of creating something from scratch.
They ask a series of questions like your industry, any taglines, company name, style and font preferences, etc., allowing you to narrow down the concept of your logo. This is an excellent option if you're struggling to envision the look and feel of your logo, especially when first starting out. If you're like me, you may have a general concept for your logo but not the designing abilities to bring it to reality. Services like these give you professional tools to create your logo without needing a degree in design. Here's a quick breakdown of their subscription pricing (they offer a monthly option as well, but you'll save 70% with the yearly plan):
Data courtesy of Tailor Brands
There are many "online logo makers" available out there as well, so don't feel like you need to commit to any single platform. Additionally, since the demand for logo design services is high, these sites tend to offer competitive pricing to appeal to larger audiences. Regardless, opting for a subscription-based logo design website is a great solution for designing a professional-looking logo without the hassle of creating something from scratch.
I've used several freelance marketplaces like Fiverr extensively for logo conceptualization and design. The prices vary depending on what's being produced. Likewise, the quality and experience of the freelancer offering their services will impact the cost. When searching for logo services on Fiverr, you can browse by style to help narrow down your search as well. Based on my experience, the quality widely varies unless you're willing to pay a more substantial amount for a Pro Verified designer (which may be the case for some businesses). That being said, I've had many amazing experiences with freelance logo designers under $20 on Fiverr; there's just a higher potential for a less impressive, "ready-to-go" final product.
If you decide to go with a seller on Fiverr, I recommend choosing a service that includes the logo's source files (or the associated .psd or .ai files). That way, you can always manually edit and update your design as your business persona evolves over time. You can also share the source files with future designers should you choose that route.
Like subscription-based website services, Freelance Marketplaces are a cost-effective alternative to hiring an agency or professional logo designer. Additionally, they're ideal if you're having trouble visualizing your concept for a logo. Often freelance logo designers will provide you with various mock-ups for the design, making it more collaborative. Make sure you choose a seller that offers revisions!
Website builders and development platforms, such as Wix, Squarespace, WordPress, etc., are becoming more inclusive with their features, allowing freelancers to grow and develop their personas. As these website builders move towards full-service development platforms, many are beginning to offer impressive logo design services. Depending on which platform you use, it may be worth it to invest in your existing website builder's logo design software as the interface is already familiar, and you'll be able to maintain your resources on a single platform. Let's take a look at some of the options if you decide to go this route.
Squarespace Logo Maker (Free)
Squarespace offers a free logo maker on their site, which is surprisingly robust, especially considering it's free. You don't even need to have an existing account on Squarespace (though an account is required to download the logo files). The platform offers the barebones tools necessary to create a logo, including a tagline, company name, and icon browser.
I made a quick logo in Squarespace's logo maker to test out the platform (below):
You can change colors and select from a variety of fonts to match the style you're looking for to identify your company's persona. As an added bonus, you can download your logo as a high-resolution .png file up to 5000x2890px for free! According to Squarespace's support page, you will need a Squarespace 7 account or higher to download high-resolution logos for free.
Wix Logo Maker (Basic: $20, Advanced: $50)